Evolution of pay-per-click marketing – Infographic

Posted By Gopu Palanisamy, On: February 2, 2016 , In: PPC Marketing, Search Engine Optimization - SEO

What is Pay Per Click (PPC) marketing? PPC is a type of search engine advertising where the advertiser only pays whenever a user clicks on their ad.… Read More

6 Things to avoid in SEO

Posted By Sudhina Siddique, On: December 4, 2015 , In: Search Engine Optimization - SEO, Uncategorized

Personally, I do not believe in the shortcuts that some SEO marketers use to sell their services. SEO is constantly changing field and each update changes SEO practices.… Read More

8 important points to note on website content writing!

Posted By Gopu Palanisamy, On: November 24, 2015 , In: Content Marketing, Content Writing

Your website is a place to market company’s products and services to online customers. So, it is important to ensure your website’s content is top notch. These website content writing tips will enhance your audiences’ reading experience.

70% of companies … Read More

How to make Google crawl your website frequently?

Posted By Gopu Palanisamy, On: August 11, 2015 , In: Internet Marketing, Search Engine Optimization - SEO

                Is your business website “Indexed by Google”? Getting your website crawled & indexed by Google is the first and foremost step when it comes to SEO. The frequency at which Google visits,… Read More

5 tips to increase your social media engagements in 2015

Posted By Gopu Palanisamy, On: January 19, 2015 , In: Content Marketing, Social Media Marketing - SMM

                For any business to survive today it is imperative that social media marketing strategies be systematically utilized while being marketed online. Being successful at social media marketing strategies is engaging in meaningful communication with your interactive audience. … Read More

Top 3 mail marketing tips for your small business

Posted By Lakshmi Lund, On: January 6, 2015 , In: Internet Marketing

In US in 2014, e mail marketing was regarded as one of the most effective digital marketing methods for customer retention. (Source eMarketer). In the UK, the popularity of email marketing went up by nearly 15% (Source: Wikipedia).… Read More

Top 3 Sales friendly website Development tips for your business website

Posted By Lakshmi Lund, On: January 2, 2015 , In: Content Management System (CMS), Content Marketing, Ecommerce software, Mobile Website, Responsive Website

Did you know that 6 out of 10 websites on the World Wide Web are not sales friendly? Every business owner will aim to make maximum sales from their business website. If you wish to transform your sales website into … Read More

5 Reasons why your Small Business Should Hire a Mail marketing Partner?

Posted By Lakshmi Lund, On: December 18, 2014 , In: Internet Marketing

As an ambitious owner of a small business, there must have been times, when you ran out of ideas to market the products or service that your business deals with. E mail marketing is one of the ways that you … Read More

10 Tips to Run an Effective Content Marketing Campaign for your Small Business

Posted By Lakshmi Lund, On: December 9, 2014 , In: Content Marketing, Content Writing, Internet Marketing, Social Media Marketing - SMM

Creating and developing an effective content marketing campaign can go a long way in helping your small business register greater profits. However, the first step is to identify effective ways to run a successful content marketing campaign that will work … Read More

5 Common Mistakes in Content Marketing that your small business should avoid

Posted By Gopu Palanisamy, On: December 1, 2014 , In: Content Marketing, Content Writing, Internet Marketing

Content marketing is one of the most effective strategies for small business promotion. A well-organized content campaign will considerably increase both traffic and lead generation. However not all marketers (or Companies)… Read More