Evolution of pay-per-click marketing – Infographic



What is Pay Per Click (PPC) marketing? PPC is a type of search engine advertising where the advertiser only pays whenever a user clicks on their ad.

PPC is also otherwise called as Cost Per Click (CPC).PPC is a method of buying visits to your site which will generate clicks to your website. This advertising has various benefits and helps you make lot of business. With PPC advertising you can experience advantages like

  • Efficient marketing
  • More reach
  • Increased website traffic
  • Manage your costs
  • Free exposure for your brand

From the beginning till now, PPC has undergone many transformations. Evolution of PPC is quiet interesting and here is the Infographic representation of the same.


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