Messenger To Display Ads For Advertisers Globally


Messenger is introducing new ways to help businesses connect with more than 1.2 billion people around the world who use this platform. On Tuesday Facebook announced the global beta expansion of Messenger ads.
This expansion of Messenger ads will help businesses to reach more people around the world.
As a business, there are 3 options to show ads on Facebook user’s messenger.

  1. Messenger ads will be found in the home tab of Messenger and when people click on the ad, they will be re-directed to your website or a Messenger conversation.
  2. Click to Messenger ads which give an advantage of driving people to the conversation when they click the ad on Facebook, Instagram or Messenger.
  3. The Sponsored messages will allow businesses to re-engage with people.

From Tuesday, a few advertisers will see an option to run Messenger ads in Ads Manager which allows them to add Messenger to their campaigns. Also, a limited percentage of people will begin to see ads in their Messenger Home tab towards the end of this month.
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